- Change Management Heat Map :- Optimal Energy, an internet price comparison website, wanted to find out more in regards to the conversion funnel on their site. It’s easy in a heatmap to be aware the hotspots within a huge pool of information. Some people may want to rely on data for making the situation. The data may also help identify pricing issues. Visual analytics concentrate on what the results are within the pages themselves. Conventional analytics supply you with a general look at how your site or mobile application performs.